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TIME: Almanac 1990
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1990 Time Magazine Compact Almanac, The (1991)(Time).iso
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time
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012389
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01238900.018
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1990-09-17
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BUSINESS, Page 47Business NotesAMUSEMENT PARKSLost in the Wooz Zone
It's funny, but people like the feeling of being lost. They say
it helps them cope with stress," says architect Henry Yanaga. He
should know. Yanaga has designed Wooz, an amusement park featuring
a giant labyrinth. A Japanese firm, Sun Creative Systems U.S.A.,
has launched a $2 million marketing campaign to sell 60 Wooz
franchises in the U.S. Its main attraction: a tortuous
5,000-ft.-long maze formed of 7-ft.-high redwood walls.
A pastime that the Japanese learned from the English by way of
New Zealand, the maze craze shows signs of catching on in the U.S.
Since August, thousands of visitors have paid $7 apiece to get lost
in the first American Wooz, which stands for Wild and Original
Object with Zoom. The $13 million park in Vacaville, Calif., offers
two degrees of difficulty. Claustrophobes need not fear, because
three escape routes are provided. Price of a franchise: $45,000
plus construction costs.